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Old McDonald’s Had a Farm…

February 21, 2012

…and tore down all the gestation pens holding sows. That’s the report according to Bloomberg –
McDonald’s to Phase Out Pig Crates…” According to the coverage, the fast food giant made a joint announcement with the Humane Society of the U.S. that it would no longer buy pork from producers who used gestation pens (which severely restrict the movements of reproducing sows).
My guess is that the last time you ate a McRib or McMuffin with sausage you didn’t think twice about the welfare of the pig that was responsible for your meal. That’s exactly the point. McDonald’s made its move BEFORE the animal welfare folks occupied booths or slowed their cars in the drive-thru lanes. McD’s went right past re-action to pro-action — even making its announcement in a joint statement with the Humane Society of the U.S. That move pretty well guaranteed that there would be almost no negative press. You might note that the best Bloomberg’s reporters could find was some minor grumbling from a pig farmer. Nice work, McD.

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